Namit Malhotra’s Ramayana has begun its next phase of promotion with the release of a new ‘Siya Ram’ poster on Ganesh Chaturthi, followed by the launch of the film’s first song, ‘Jai Jai Ram.’ The new material puts Ranbir Kapoor’s Rama and Sai Pallavi’s Sita at the centre of the film’s latest promotional campaign.
The poster was unveiled on September 14, with the makers describing it as a celebration of the bond between Siya and Ram. The release coincides with the launch of Jai Jai Ram, composed by A.R. Rahman and performed by Arijit Singh and Shreya Ghoshal, with lyrics by Dr. Kumar Vishwas.
What Happened With Ramayana’s New Poster
The new Ramayana poster focuses on Rama and Sita rather than the film’s larger battle imagery. Ranbir Kapoor plays Rama, while Sai Pallavi portrays Sita in director Nitesh Tiwari’s two-part adaptation of the epic.
The promotional artwork was released through the film’s official promotional channels on Monday. The accompanying credits identify the project as Namit Malhotra’s Ramayana and list Prime Focus Studios, Monster Mind Creations and DNEG among the production and visual-effects teams.
The new poster follows the film’s earlier promotional material, including its trailer, which introduced the principal characters and the larger conflict involving Rama, Sita and Yash’s Ravana.
‘Jai Jai Ram’ Brings Arijit Singh and Shreya Ghoshal Together
The poster launch was paired with the release of Jai Jai Ram, giving the film its first major musical release.
The song is composed, produced, and arranged by A.R. Rahman, with vocals by Arijit Singh and Shreya Ghoshal. Dr. Kumar Vishwas is credited with the lyrics. The music is released under the T-Series label.
The song is being positioned as part of the film’s musical campaign rather than simply as another promotional track. Its release gives audiences an early indication of the musical direction Rahman is taking for the adaptation.
Ranbir Kapoor Leads the Two-Part Ramayana
Ramayana is directed by Nitesh Tiwari, best known for films including Dangal and Chhichhore. The project is structured as a two-part cinematic adaptation of the ancient Indian epic.
The principal cast includes Ranbir Kapoor as Rama, Sai Pallavi as Sita, Yash as Ravana, Ravie Dubey as Lakshman, and Sunny Deol as Hanuman. The official promotional credits also list Hans Zimmer and A.R. Rahman among the film’s music team.
The production has also been built around a large international visual-effects operation. DNEG is credited for the film’s visual effects, while the project is being made for IMAX presentation. Sony Pictures Entertainment is handling global distribution outside India, according to the film’s promotional credits.
When Will Ramayana Release?
The first part of Ramayana is scheduled to arrive in cinemas during Diwali 2026. The makers have not established a specific day in the latest official promotional material cited here, so a precise release date should not be assumed.
The film is expected to be followed by a second part, continuing the larger story across the two-film adaptation.
The new poster and Jai Jai Ram release therefore represent an important step in the promotional campaign, moving the film beyond its trailer and into a broader music-led rollout.
What Happens Next
With the Siya Ram poster now released and Jai Jai Ram available, attention will turn to the film’s next promotional material as the Diwali release window approaches.
For a project built around one of India’s best-known epics, the campaign is likely to continue introducing its characters, music and visual world ahead of the theatrical release. For now, the latest campaign places Rama and Sita at its centre while Rahman’s music begins to define the film’s sound.
